Illustration Campaign

Client

Chief Upland

Release

Chief Upland revolutionized the upland hunting vest. Southpaw was contacted to provide artwork to launch their products and spread brand awareness through lifestyle and product illustration.

August 2020

Services

Marketing
Illustration

Authentic. Innovative. Crafted.

The illustration style was inspired by other outfitter brands, but more of a sketchy style to resonate with the upland and hunter audience. 

Product Line-Up

The product illustration included the vest (front + back) as well as the attachments that could be purchased as add-ons.

Brand Expansion

Launching a brand means pushing awareness and plenty of content creation. These illustrations were carried out throughout merchandise, emails, and the Chief Upland website.