Chief Upland revolutionized the upland hunting vest. Southpaw was contacted to provide artwork to launch their products and spread brand awareness through lifestyle and product illustration.
Authentic. Innovative. Crafted.
The illustration style was inspired by other outfitter brands, but more of a sketchy style to resonate with the upland and hunter audience.
The product illustration included the vest (front + back) as well as the attachments that could be purchased as add-ons.
Launching a brand means pushing awareness and plenty of content creation. These illustrations were carried out throughout merchandise, emails, and the Chief Upland website.