Cronus Fit


Cronus Fitness



CronusFit is a registered 501(c)3 Public Charity dedicated to improving lives through service. They are focused on providing world-class fitness services to service members and civilians in order to educate and promote a lifestyle dedicated to excellence.

Southpaw Projects was contacted by Cronus Fit to update and polish the current Cronus Fit logo and expand on the brand to create more touchpoints allowing it to be identified throughout media, clothing, and web presence.

May 2020



Inspired by heritage

Inspired by the strong history and heritage of the 75th Ranger Regiment, these core values were used as the cornerstone of the Cronus Fit logo.

By Rangers, For Rangers.

Cronus Fit has a strong culture and following of veterans looking to stay or get in shape. It's important to embrace this unique culture and be true to what the brand stands for throughout their marketing, swag, and messaging.

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Love our new brand


"We love our new brand. Southpaw did an incredible job of breathing the new life into our logo that it needed."

– Bobby Zhang
Co-founder at Cronus Fit