Southpaw_Project_CronusFit_Header.png
CronusFit_Logo.png

Cronus Fit

Client

Cronus Fitness

Release

Heritage.png

CronusFit is a registered 501(c)3 Public Charity dedicated to improving lives through service. They are focused on providing world-class fitness services to service members and civilians in order to educate and promote a lifestyle dedicated to excellence.

Southpaw Projects was contacted by Cronus Fit to update and polish the current Cronus Fit logo and expand on the brand to create more touchpoints allowing it to be identified throughout media, clothing, and web presence.

May 2020

Services

Branding

SouthpawProject_CronusFitProject_Heritage.png
Inspired by heritage

Inspired by the strong history and heritage of the 75th Ranger Regiment, these core values were used as the cornerstone of the Cronus Fit logo.

SouthpawProject_CronusFitProject_HeritageLeaders.png
SouthpawProject_CronusFit_LogoAnatomy.png
By Rangers, For Rangers.

Cronus Fit has a strong culture and following of veterans looking to stay or get in shape. It's important to embrace this unique culture and be true to what the brand stands for throughout their marketing, swag, and messaging.

Group 96.png
Group 101.png
Group 103.png
Group 97.png
Mask Group-2.png

Love our new brand

★★★★★

"We love our new brand. Southpaw did an incredible job of breathing the new life into our logo that it needed."

– Bobby Zhang
Co-founder at Cronus Fit