Heat Seekers is a residential thermal imaging service based in Green Bay, WI. They focus on providing confidence in efficiency, safety, and value for home owners, buyers, and sellers.
Southpaw was contacted by Heat Seekers to build their brand and provide a dynamic experience for the customers when booking their service.
Heat Seekers Thermal Imaging
The logo is designed with plenty of curves to show the organic flow of fire, but also to come across more welcoming to imply ease of use, rather than a tech look.
Wave forms are introduced to illustrate the thermal imaging of the technology and utilized to draw the eye to the focal point of the compositions
Keeping consistency throughout the marketing materials is key to deliver a well-rounded brand experience.
Throughout the marketing campaigns, offering safety was always the focus. Saving money on utility bills was an added bonus.