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Panthers Athletics

Client

Faith Lutheran

Release

Southpaw was contacted to refresh the athletics brand identity for Faith Lutheran School in Fond du Lac, WI. Treating this as brand with many levels, the Panthers mascot was crafted to look more intense and serious, while also standing out from similar mascots in the district.

March 2020

Services

Branding
Marketing

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Habitat inspired

Studying the anatomy, habitat, and behavior of a panther was important for correctly portraying the mascot in a way that will be intense, but also friendly enough for a grade school athletics department.

Sketches

Sketches were then produced to accurately show the muscle of the panther, and then also render it in one color showing the highlights and shadows

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Full flex

Once the logo was polished, it is applied throughout the brand obeying the correct lighting behavior in which it was created. A jungle leaf texture was added to introduce the habitat into the identity. Collateral, apparel, and merchandise mockups are seen to see how the brand comes together.

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