Unwind. Caregiver Conference
Unwind. is a caregiver conference sponsored by the Dementia Care Network of Sheboygan and the Alzheimer's Association. It's designed to give caregivers of all kinds a chance to learn, grow, and unwind not only on their careers, but their own mental health.
The main touchpoint is the "unwinding" curve that takes the name and illustrates it. The brand has a slight feminine touch as its mission is to give a calming and nurturing presence to caregivers to get away from the troubles and stress of their daily duties.
Fanning out collateral
Print and digital collateral was designed to carry out the brand by drawing in the audience through the supporting brand touchpoints.